Employers from across the finance, technology, creative, education and healthcare sectors support the need for high-quality protected and segregated cycle ways in Birmingham.
Our employees cycle and they deserve appropriate infrastructure. The quality and availability of workplace cycling influences the career decisions of many employees.
41% of journeys under 2 miles in the West Midlands are made by car.
Transferring some of those journeys will help reduce congestion on crowded train and bus routes, especially at peak times. That means we can all get more done.
Birmingham’s workers work hard and are short of time. Fitting exercise into a daily commutes makes for healthier, more productive teams.
A world-class city
In recent years, major world cities like New York, Copenhagen and Paris have used cycling facilities to improve their citizens’ lives. Closer to home, London and Manchester have unveiled ambitious plans. This is Birmingham’s chance to do the same.
We love this city. We want to be able to walk, eat, and laugh on its streets. Poor air quality and noise pollution affect businesses as well as residents.
Cyclists and pedestrians spend more money in local retailers than drivers do. Increasing cycling will help support the small businesses that help our city to thrive.
Cycling Works for Birmingham is a group of organisations calling for sustained cycling infrastructure investment across Birmingham in order for their employees, customers and students to travel safely throughout the city. These organisations also actively encourage and support cycling as a sustainable means of transport.
There has never been a better time to support cycling in the city.
Congestion, air pollution and obesity are currently big issues challenging Birmingham. Roads are already jammed and trains packed at rush hour. The Clean Air Zone (CAZ) will also have an impact on the type of vehicles permitted within the city centre.
£60m has already been spent on cycling through Birmingham Cycle Revolution with new, safer cycleways on the A34 and A38 set to open in 2019, and an improved network on the canals and in parks.
Cycling is good for Birmingham businesses. We are asking for employers to promote cycling and support those who wish to cycle to their place of work. Benefits to employers include:
- Reduced parking costs
- Fitter/happier staff
- Lateness and sickness reduced
- Gives organisations a greener image
- Attractive to millennials
- Reduction in pollution
- Makes the city more attractive
We are asking for continued investment in Birmingham cycling infrastructure: £25m per year for the next 5 years (or £20 per head per year). We are a city-wide voice to lobby for infrastructure, share ideas / facilities, as well as providing a community for staff who cycle.
BUSINESSES SIGNED UP
"This is exactly the sort of partnership initiative RoSPA loves to support, and is important to us for so many reasons
– as a responsible local employer, as a national safety organisation and enthusiastic proponent of safe and active travel, and as a provider of transport-related consultancy, training and qualifications."
- Errol Taylor, CEO RoSPA
"Sustrans is a national charity making it easier for people to walk and cycle. We believe that a vibrant, successful city is one that enables people to move and travel by foot or on bike. We have our regional office in Birmingham, and encourage our staff to lead happier, healthier lives by cycling to work. We fully endorse Cycling Works and see it as a way to bring together a voice from the business community to help establish well connected, safe cycling infrastructure. Through our Bike Life report we found that 73% of people thought Birmingham would be a better place to live and work if more people cycled and 79% of residents support building more protected roadside cycle lanes, even when this could mean less space for other traffic." - Gavin Passmore Partnerships Manager, Sustrans
"Groundwork is a community charity with the environment at its heart. We understand that big global issues, such as the economy and the environment, have a big local impact. We fully support any initiative to promote cycling, particularly when used as an alternative to more polluting forms of transport, such as driving. Our Birmingham office is based next to the canal on a cycle route, so we would welcome any initiatives to encourage as many of our staff as possible to feel confident enough to cycle to work on a regular basis." - Joe Osborne, Partnership Officer, Groundwork
WHAT YOU CAN DO
Speak to other employees who cycle to work. Together ask someone empowered to speak for your organisation to show your support for our call to action. A Managing Director, Partner, CEO, Director will usually be able to do this.
WHO LEADS CYCLING WORKS BIRMINGHAM?
Marketing Director from Sutton Coldfield. Commuting by bike in Birmingham since 2002.
Partner in a large Birmingham law firm. Commuting from Bournville to Brindleyplace by bike.